Sustainable
Business Development
Background Briefing
This is an evolutionary tale of how a small group of progressive
professionals from the manufacturing sector of Western Sydney, with
guidance from the AMC, have grown from the Sustainable Business Development
technology diffusion program to be in a position to launch the Australian
Sustainable Business Alliance (ASBA) scheduled for early in 2003.
It all started when the AMC's Waste Minimisation team recognised there
was a lack of sufficient commitment and expertise in Industry to meet
the challenges of sustainable development. The realisation that the
environment and its interplay with industry was becoming an increasingly
urgent issue for manufacturers to address meant that leadership and
action were required. To complicate the situation, sustainability is
not restricted to environmental matters, it has many faces from Waste
Management, Environmental Management Systems, Environmental Protection
Legislation and Covenants, through to Corporate Citizenship and Ecological
Sustainable Development among others. This was also an area in which
the manufacturing professionals had limited experience and working knowledge.
Operations Managers, Environment Managers, Engineers, Academics and
Consultants had inadequate access to technologies and to overseas developments
for their professional development.
The initial forum aimed to provide these interested professionals a
range of opportunities such as increased technical expertise on specific
topics through regular seminars, improved know-how in identifying companies'
critical waste and environmental issues, networking and support from
peers, and the exchange of information across organisations.
The strategy adopted was to cover a broad range of topics under seven
key manufacturing sustainability themes:
At first the program ran as a monthly special interest group meeting
comprising 15-20 attendees; with the support of the AMC and Dept. of
State and Regional Development it has now grown into quarterly luncheon
seminars with two speakers and 40-60 attendees.
Interest in this program has come from a broad spectrum of industries
and organisations. To date along this journey we have had over 500 attendees
from over 150 organisations. The reach of this program has been further
extended by keeping in regular contact and updating the full AMC membership,
who are clearly interested in the developments explored in this forum.